Krochet Kulture, Stephanie Coker’s debut into the entertainment-preneurship machine that has subsumed many of our most popular Nigerian celebrities, takes her passion for hair and the burgeoning natural hair movement and spins a business around it. On paper, Krochet Kulture is a brilliant idea. People are more likely to subscribe to a product if it is owned or endorsed by a familiar face and Stephanie’s work with Ebony Life TV and MTV has made her one of the most recognizable people on television across Africa.
Krochet Kulture is a synthetic hair extension line formulated by Coker and her team that builds on the recent craze of installing hair extension via crocheting. She offers large marley twists in two lengths, 12 and 24 inches and a variety of colours; grey, burgundy, auburn, electric blue and black that can be installed without professional help. The selection is minimal right now, but for an infant start up brand, it is prudent to test out the demand before plunging head first into anything.
A photo posted by Krochetkulture by Steph Coker (@krochetkulture) on
With a Youtube page where Coker offers tutorials for installation and other useful information about haircare, Coker’s Krochet Kulture is embracing new media as way of finding and growing a followership around her brand and we find that inspirational.
Here’s a video from the Krochet Kulture Youtube channel.