The new Burberry women fragrance ‘Her’ will be available from October 2018 on Burberry.com and at select Burberry boutiques. It will additionally be available at speciality beauty retail and department stores globally and online.
- Her Eau de Parfum is a vibrant, fruity and floral fragrance created by master perfumer Francis Kurkdjian. It opens with a burst of red and dark berries, featuring floral notes of jasmine and violet at the heart, with a base of dry amber and musk.
Top notes: Red and dark berries – blackcurrant, blueberry and raspberry
Heart notes: Jasmine and violet
Base notes: Dry amber and musk
2. “Her Eau de Parfum by Burberry is unique because it is a memorable signature. To achieve that, you need a strong accord, an olfactive story that translates your vision. The combination of these sunburst berries and British spirit blended with the ambery musky accord brings this very unique signature. You can immediately recognise when someone is wearing it. It’s a signature scent.” Francis Kurkdjian
3. ABOUT THE BOTTLE
The new bottle is inspired by the archival design of Burberry’s first fragrance, ‘Burberrys for Men’, which launched in 1981. Made from smooth curved glass, the bottle can be personalised with engraved initials on a gold charm around its neck.
4. THE COLLECTION
Her Eau de Parfum 100ml, 50 ml, 30ml and 7.5ml
Body Lotion 200ml
Shower Gel 200ml
Perfumed Deodorant 100ml
5. THE CUSTOM SNAPCHAT FILTER
The campaign will be supported heavily via Snapchat and consumers will be able to engage via a custom Snapchat lens, Geo-targeted Snapchat filters around London and Burberry Her Giphy stickers for Snapchat and Instagram.
• Founded in 1856, Burberry is a global luxury brand with a distinctive British identity