by Rae Ogbu
There has been a great increase of fashion events across West Africa and this year, Accra Fashion Week Ghana is set to make a strong statement with their latest hashtag #SHOPTHERUNWAY.
According to the organisation behind the African extravaganza, the #SHOPTHERUNWAY hashtag signifies an end to the habit of fans of African fashion being only fans. The new enterprise is beginning a new society of people who lives, breaths and trends new collections by African designers.
It is an anti 2nd hand clothing campaign that encourages Ghanaians to buy designs by local artisans”
Nana Tamakloe, fashion entrepreneur says now wearing African fashion in 2018 onward is a symbol of strength and effort. He even believes its as a respectable act as that of those that fought for our independence.
“It’s enough, we can not continue to live in a society where we pack up African fashion shows and clap for the top African designers throughout, whilst dressed in our Louis V and Gucci’s, knowing very well we are going to go home and live the rest of our lives wearing just that,” Tamakloe said. “If that’s your purpose, stay home!”
Another element that follows the purpose of the #SHOPTHERUNWAY hashtag is for the first time ever in fashion week history, an online shop will be created on the website belonging to the event www.AccraFashionWeek.org, allowing guests present and not present to buy all and any goods showcased on the night by professional designers. Their purchase will be shipped to them anywhere in the world.
Accra Fashion Week is set to hosts popular Ghanaian and foreign brands such as ABASS, BRI WIREDUAH, IVA MICHAELS, MISH MEGA, NACKISSA, OUTRAGE BY JIDA, SARA Q and TOBAMS COLORS. To view this and more check out www.AccraFashionWeek.org.