Black Panther actress, Danai Gurira has joined forces with sportswear brand Reebok as their newest brand ambassador.
“Danai brings with her a unique intensity that’s already inspired countless women to discover their own strength,” said Todd Krinsky, general manager of Reebok Performance in a statement.
“We’re thrilled to have her join our family and help lead this inspiring coalition.”
Danai Gurira joins other Reebok celebrity brand ambassadors like Gal Gadot, Ariana Grande and Gigi Hadid.
Gurira’s goal is to work with Reebok to galvanize women in all communities to find strength within themselves. “…so that we may continue to lead this cultural revolution. Each one of us should be hero to each other,” she said.
The duo campaign will focus on improving physical and mental strength through fitness and wellness.
“Strength sits at the centre of my personal beliefs and the characters I portray, but only recently has it become culturally synonymous with what it means to be a woman. It’s long overdue, considering the path that’s been laid by cultural rebels and renegades throughout history to drive change.”
