Dimeji Alara Leads Elle SA as Fashion Director

Alara brings a wealth of fashion journalism experience to the role, which alongside his key relationships within the fashion industry ensures South Africa Elle remains at the forefront of bold and glamorous content.

by Rae Ogbu

From the 1st of July 2018, Nigerian stylist, journalist, and editor Dimeji Alara will resume office as the Fashion Director of ELLE Magazine South Africa.

We’ve been a fan of Alara’s work since his days working as editor of Nigeria’s Genevieve Magazine and Editor in Chief/ Co-Publisher of Style Mania magazine.

In 2016, Dimeji Alara briefly worked with the production team on the US movie, ‘The Blue Mauritius.’ His work there involved styling some of the cast members which saw him bring in designers from Africa to display some of Africa’s most iconic designers and rising stars in fashion.

When he moved shop to South Africa, he started working as Contributing Editor in Elle Magazine and quickly rose to Fashion Editor in 2017 ( he was the first black male and non-South African fashion editor in the magazine’s 21-year history.)

Now as creative director, Dimeji will oversee the creation of ELLE South Africa’s fashion content including the entire magazine’s fashion team split between Johannesburg and Cape Town.

The latest cover from the media house features model and reality star, Kendall Jenner in conversation with music star, Lana Del Rey.

Alara with nearly two decades of experience in magazines is steadily rising to become one of the most influential people in African fashion.

His almost 20,000 followers on Instagram are in agreement. Alara brings a wealth of fashion journalism experience to the role, which alongside his key relationships within the fashion industry ensures South Africa Elle remains at the forefront of bold and glamorous content.

Dimeji with Kanye West
Dimeji with Lady Gaga


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