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On Friday 9th October, the Heineken sponsored Lagos Fashion & Design Week (LFDW) held a press cocktail at The Heineken House, Ikoyi, and had guests from the media, fashion and entertainment industry such as Omoyemi Akerele, Lisa Folawiyo, Dimeji Alara, Lanre DaSilva-Ajayi, Kelechi Amadi-Obi, Latasha Nwugbe, Zara Okpara and more in attendance.
The event tagged “The Celebratory Issue” is set to take place between Wednesday 28th to Saturday 31st October 2015.
Speaking on the event, the headline sponsors, Heineken, Ngozi Nkwoji, Senior Brand Manager, Heineken, said: “Heineken understands that the journey is important and as much fun as the destination and it takes delight in exploring and creating provoking design solutions. This year’s edition of LFDW is the perfect place to continue celebrating cosmopolitan cities, such as the City of Lagos, which features in Heineken’s “Cities of the world” campaign; opening the door to discover ‘the unexpected’ in the city.”
On the Fashion Business Series X Retail Exhibition Space, Ronke Adeola, Project Manager, Fashion Business Series, said: “Economically, it has been a challenging year as oil is no longer a sustainable source of the nation’s wealth. It is imperative we diversify and fashion could easily be one of the many opportunities to improve our current economic challenges. The Fashion Business Series aims to create dialogue between those in the fashion and textiles sector, relevant government stakeholders and key members of financial services community, to work towards scaling the fashion industry to a point where it can significantly contribute to the nation’s GDP.“
Also returning to #HeinekenLFDW2015 will be the X Retail Exhibition Space which will feature a curated expose, profiling the revolutionary work of African fashion creatives in the past 5 years.
For details on #HeinekenLFDW2015, please visit www.LagosFashionAndDesignWeek.com | To register for the Fashion Business Series, please visit, www.fashionbusinessseries.com | For press enquiries: [email protected]
{H/T: Partner | BellaNaija.com}
