EbonyLife TV host and actress, Zainab Balogun has just joined the league of media personalities who are venturing into fashion.
Zainab who has rarely ever shown up without making a fashion statement, however subtle is now the creative director at IMNI Global where she will be designing a footwear line, XYZ by Zainab Balogun.
IMNI Global is a new e-commerce marketplace that will solely cater to local shoe makers, artisans and shoe lovers.
In an interview with The September Standard, IMNI Global’s Dieko says Zainab Balogun is its first creative director and the choice to partner with her was borne out of the need to start out with people who have traction, a fashion sense and a palpable love for shoes.
In her announcement video, Zainab notes that the XYZ woman, just like her, is “stylish, chilled and likes to look and feel good”. The XYZ shoes also promise to be affordable.
#Repost @zainabbalogun ・・・ The word is out! I've partnered with @imniglobal to design my own shoe line called "XYZ" by Zainab Balogun. This is for the guys and gals who like me love to look good on a budget because #Icantkiimysef – Calling all my shoe lovers, let me see your emojis 👠👠👠👠👠👠👠👠👠👠 for XYZ❤️ – #Waitforit #fashion #style #footwear #newbrand #comingsoon
IMNI Global will be launching on 14 February when we will most likely be experiencing the debut collection in the XYZ by Zainab Balogun line.
Here’s a first look at the XYZ shoes: