Former beauty queen Omowunmi Akinnifesi has officially debuted her clothing line called “Omowunmi”, with a desire to create a persona for the urban woman with a social lifestyle.
The line, which will be launched on the 7th of February at the Polo Avenue, Victoria Island, Lagos, is set to be a Nigerian-based women’s clothing label that incorporates vibrant, colourful and urban designs on high quality fabrics to create unique apparel.
The ready to wear brand targets women between ages 20 to 40. A range of the brand is called the “MOMA range” which includes elegant Caftans for women who love the one piece, well-embroidered rich, effortlessly chic and elegant look. Another range is the OMA, which forms her initials and signifies a woman of class who likes to express herself in the simplest form.
According to the creative designer, “Omowunmi is a label that depicts a woman personifying freedom, elegance and class. It is for the woman with a social lifestyle, encompassing an outfit for work, black-tie, cocktail, party wear, day wears and even linen beach wear. An Omowunmi woman has a certain lifestyle; she’s social yet reserved, trendy yet effortlessly chic. She reflects a girl next door who embodies the Celebrity Culture.”
See the campaign photos in the gallery above.