South African design wunderkind Craig Jacob’s Fundudzi is a bit of a misnomer. His label is bereft of any of the lofty, high falutin names that characterise other design labels, and Jacob has been reticent to embrace the cult of personality that many other designers use to advance their brands. It is easy to disregard the label as a key player but the new Autumn 16 collection, ‘The Spear’ puts to rest any misconceptions about Jacob’s genius.
Taking a naturalistic approach to Fall Fashion, and drawing from the traditions of the inhabitants of the Venda tribe, particularly their sacred lake, Jacob packs on the knits, creating contrasting patterns with simplistic geometric shapes. Serapes, sweater vests and sweat shirts dominate the collection, giving it a practical edge.
The day-glo orange and blue hues sit comfortably on the collection’s primary palettes and gives that much needed ‘life’ to the collection. But Jacob is always mindful of the fact that Fundudzi predominantly aims to dress Africans. He adds some playfulness to the sombre knits by incorporating a number of bright print suits with wrap detailing at the waist in lieu of buttons.
This dichotomy of practical and casual works much to Fundudzi’s advantage and with Rich Mnisi directing the editorial campaign that features many of Southern Africa’s finest models, ‘The Spear’ definitely hits home.
Models: Francis Buseko, Ebrahim Patel, Samuel Mukhuwana
Creative Direction: Rich Mnisi
Styling Assistants: Amy Zamas, Nao Serati
Hair and MakeUp: Kelly-Jean Gilbert