We always love when designers collaborate with bloggers. There is a certain kind of magic that comes from a fashion lover transmuting a designer’s idea for a collection and interpreting it to the final consumer while expanding a designer’s vision for her collection. This tangential thinking is what has made bloggers like Leandra Medine of Man Repeller and Bryan of Bryan Boy into international influencers. And this is what blogger Whitney Madueke is trying to do with Nigerian designer Wana Sambo.
Sambo who was conspicuously absent at the 2015 Lagos Fashion and Design Week showcase despite consistently showing there two years prior, released her holiday 2015 look book late December, also debuting some one off pieces. We see these pieces in action for the first time on Madueke in her photoshoot; bronzed and highlighted, surrounded by beach and sand and greenery.
Photographed by Anny Roberts and directed by Michelle Ellah of the Wana Sambo team, the resulting images are quite the revelation, Madueke truly coming alive in a burnt yellow off shoulder dress with sweeping tail detail and jewel bust detailing.
As Nigerian bloggers gain relevance and following and more consumers forgo broad advertising for the intimacy of blogger testimonials, we will see more of this happening. For now. we are just grateful that some designers are rounding the bend quicker than others.