Ghanaian alt-wear label, Charlotte Prive is bringing a unique perspective to Ghanaian fashion, a perspective not bogged down by the need to be seen externally as ‘African’ or indentured ‘African’ inspired fabrics or motifs. As a ready to wear label, Charlotte Prive has forged its own identity, seeking to dress women in need of excellently tailored, understated clothing for their daily lives.
The label’s spring 16 collection ‘Hippie’ is their most accessible yet. Looking to international festival culture for inspiration, the label creates a capsule collection that embodies the free-spirited airiness of festival wear, working with neutral colours and light mesh fabric. The result is a decidedly bohemian aesthetic, with fringed collars, loose mesh shirts, metallic rompers and layered gypsy maxi dresses.
The label’s choice to shoot its campaign editorial in a precolonial cottage also helps sell the imagery; the whitewashed walls contrasted with peeling window sills in bright red draw out a nostalgia in us that we didn’t except to feel.
Charlotte Prive is the real deal.
The label also released a fashion film to complement their look book and we love the ambience and how it reinforces the aesthetic.
Creative Director: Reiss Amegashie
Photography: Ofoe Amegavie
MUA: Valerie Lawson
Model: Mis Julee