The Cointreau Creative Crew grant has come to Nigeria

Cointreau, the international drinks brand which has been influential in promoting indigenous fashion in Nigeria is partnering with the editor of Genevieve Magazine, Betty Irabor to bring their “Dream, Dare Create” initiative to the country. The Dare, Dream, Create initiative was inspired by the work of Louisa Cointreau, wife of the founder of the Cointreau brand Edouard Cointreau, well known for her tireless feminism.

Betty Irabor (Founder and Publisher, Genevieve Magazine and Creative Curator, Cointreau Creative Crew), Alfred Cointreau (Heritage Manager and great grandson – sixth generation of the family of Founder Edouard Cointreau), Antoinette Drumm (Zone Director Africa & ME, Remy Cointreau Group), and Valentine Mathieu (Cointreau Brand Manager, EMEA).

The initiative will support the Cointreau Creative Crew,  a support grant worth twenty thousand British pounds, and is curated by international actress Letitia Casta. The support grant is open to creatives from a range of fields, as the brand has always been interested in the growth of art, music, design, film, food and cocktails.

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Though the Cointreau Creative Crew was officially launched last year in the United Kingdom, the partnership with Mrs Irabor will be the official introduction of the grant to Nigerian participants. She will also serve as the Creative Curator for the Grant in Nigeria.

The Cointreau Creative Crew consists of a grand jury and committee collectively headed by Betty Irabor. Also on the grand jury are Lami Tumaka(Deputy Director of NIMASA) and Barbara Lawrence (Chief Executive Officer of Insolitus Nigeria). The jury are tasked with the responsibility of promoting and encouraging all women to work towards actualising their dreams as espoused by the Dream-Dare-Create initiative.

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He also added that although it was a “women first” initiative, the bursary would be open to creatives of all genders.

Interested parties should apply for the grant at

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