Emerging label Tangerine SS16 is a pastel paradise

Abuja based fashion label Tangerine’s Spring 16 collection, actually released on the first week of Spring has two instantly recognizable trends, maxi check patterns and sorbets. They also carry over the stripes that have been dominant in their previous collections into this one, using them as accents, rather than a main fabric choice.

It is obvious that Ibeleye Egbusion, the creative director of the label is seeking to differentiate it’s ready to wear line from the high concept bridal line by simplifying the silhouettes and pushing the new collections signature print, a monochromatic drawing of a Caucasian woman in glasses framed by vanilla and raspberry sorbet stripes. This works surprisingly well as the print is distinctive and instantly recognizable and differentiates the new collection of simply cut vests worn as blouses, drop waist shift dresses with flared hems and panelled fit and flare dresses.

This is a delightfully simple collection. The designer overcoming the urge to ‘overdesign’ may not endear this cache of clothes to people who look for more bang for their buck, but should ensure that the target market (people who can only afford to throw clothes on their backs and be out the door) will feel well catered to.

Editorial Credits:
Tangerine Label | @tangerine_label
Model– Alexandra Nwokedi (@alexnwokedi)
Photographer– Kola Oshalusi (@kolaoshalusi)
Shoot Director & Stylist – Rhoda Ebun (@rhodaebun)
Makeup Artist– Modu Olusanya (@bukekayobymodu)
Shoes– Mobos Fashion (@mobosfashion)
Sunglasses– Bland 2 Glam (@bland2glam)

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