EXCLUSIVE: Polo Avenue unveils first half of its two-part SS17 Campaign titled #PoloMuse

Glamorous and dynamic, The Polo Avenue unveils the first half of its two-part Spring/Summer 2017 Campaign entitled #PoloMuse celebrating that which inspires us. A muse is a person or personified force who is the source of inspiration. At the core of Polo Avenue’s principles, is an appreciation for beauty, creativity, and exceptional individualism. The visual story of Act 1 of the S/S17 Campaign, sets the tone as a reflection of the brand’s spirit and the celebration of femininity as the ultimate form of sophistication. Searching for our muse is a form of modern questing that creates an awakening within its seeker. Embrace the adventure, and discover the your muse.

This campaign unveils the complex layers of Polo Avenue- timeless and playful, yet bold and unapologetically sexy.” says Polo Avenue Executive Director, Jennifer Obayuwana. The Campaign features sleek, feminine silhouettes, bold colors, and rich, sensuous accessories by Polo Avenue partners Gucci, Jimmy Choo, Les Petit Joueurs, No21, Gedebe, Roberto Cavalli, and Salvatore Ferragamo.

Polo Avenue remains the #1 Luxury Retailer in West Africa offering the World’s most coveted and prestigious brands in Fashion, Accessories and Watches. The brand’s online platform launched last month and is the first luxury E-Commerce site in West Africa according to Forbes.

Photography: Ademola Odusami @Mr_Laah
Production & Creative Direction: @ChimeGroup, @TokyoJamess
MUA: @MakeupbyNara_
Hair: @CeezysStyling
Styling: @TokyoJamess & @Kayito_N
Models: @BethModelAfrica

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