All The Fashion At The Biosense Relaunch Party In South Africa

View Gallery 13 Photos

Monday, 20 June, Joburg’s elite braced the cold and headed to the super chic Randlords Venue to launch the new product available from Twincare International: Biosense.

Biosense is a professional South African hair-care brand that has been around for more than 20 years. Biosense is made up of three 3 African ingredients: Mongongo, Ximenia & Baobab. These unique ingredients have a combination of Antioxidants, UV protective properties and provide hydration as well as nourishment for various hair types.
What makes the packaging stand-out is that it was designed and manufactured locally from scratch. The bottle and packaging was inspired by African Sculptures, thus making the product proudly South Africa, From inside-out.
Liesl Laurie, Sonia Booth, Dr Reza Mia and Norma Gigaba were amongst the celebrity guests who celebrated the day with industry professionals and leaders. Guests were welcomed with a customised drink from Oude Meester and Monis. The jam-packed goodie bag included; Biosense Daily shampoo & conditioner, Red shampoo & Silver shampoo, Matis & Guinot samples and Ez Bobbles, Pedi vouchers from Matis Fourways & BeautyFix Mist.
The event continued with a few formalities presented by the very charismatic and energetic Twincare International Chief Executive Officer- Stav Dimitriadis and Marketing Manager for Biosense – Meagan Smith. The formalities ended with a fashion show which showcased eccentric hairstyles on models dressed by local designer: Ryan Keys (who has recently dressed, Minnie Dlamini and Nandi Mngoma)
Biosense will retail for R150 for the shampoo & R160 for the conditioner. You can also receive Styling Aids retailing at R150, all will be available at selected Hair Salons nationwide.
View pictures in the gallery above.
Photo credit: Luke Bennett
Asher Iheme

Poet. Photography lover. Writer. Random human. Humble with a mountain size hint of Kanye -_- #Maverick.

No Comments Yet

Leave a Reply

Your email address will not be published.

The online destination and fashion journal that goes beyond the surface and taps the pulse on all things FASHION. First out of Nigeria and increasingly across the continent, with wit, intelligence and humour.


TSS is an arm of the RED brand, which is the continent's largest omni-media group focused on Africa's youth.