Just a few weeks after international agency Models Dot featured it’s best looks from the 2015 Lagos Fashion and Design Week, young Nigerian designers are having yet another moment in the spotlight.
Facilitated by Italian fashion journalist Declan Eytan, Vogue Italia’s focus program for emerging designers from Africa and Asia Vogue Talents is interpreting the trends from LFDW in it’s own way. The editorial ‘Lost In Colour’ celebrates Nigerian fashion’s embrace of colour as well as the young designers at the vanguard of this movement.
Shot by emerging fashion photographer Jerry Rotimi who has done work for Spice TV Africa and shot several lookbooks in the last year, the editorial is shot by the rocks at Takwa Bay and features the models in groups and paired up by complementary colours. The vibe is very alternative, the clothes edgy and flirting with hypersexuality.
Featuring pieces from Orange Culture, Tokyo James and Maxivive; all headed to South Africa to participate in the South African Mens Fashion Week. ‘Lost in Colour’ also features IAMISIGO, McMeka, Kenneth Ize and Tzar, as well as Re Lagos, the new iteration of Orire Omatsola’s former label Rebahia. Rounding out the list are Gozel Green and Sisiano who need the visibility as they are about to represent Nigeria at the 2016 International Fashion Showcase. Bubu Ogisi of IAMISIGO and Bayo Oke-Lawal of Orange Culture double up as stylists for the shoot while Ian Audifferen is stellar as the artistic and creative director for the shoot.
The editorial is also a serious coup for Bolajo Fawehimi’s Few Models who provided all the models for the shoot. This is the first time the agency is getting this many models featured in an editorial of such magnitude and will help its portfolio as a whole. This is such cool stuff. More please.
Photographer: Jerrie Rotimi
Stylists: Bubu Ogisi; Adebayo Oke-Lawal
Art Director: Ian Audifferen
Hair: Lewa Studios
Make-up: Odiri Obrutse
Models: Ademide Adepetun, Chineye Edigbue, Modupe Adeni, Olamide Ogundele, Valentine Agbakwuru, Willy Jackson