So MoCheddah’s much anticipated collection is finally getting a wide release. For nearly two years, the singer has teased (on and off) red carpets, her new venture, an eponymous label and collection. And now that it is here, I have to admit, I am quite underwhelmed. The label marks all the expected boxes, the tailoring is very good, the basic construction is far above par and MoCheddah makes an amazing muse and frontwoman for her label. However there are serious sources of worry for me.
First off, majority of the ‘trends’ that dominate the collection; the trumpet sleeves, off shoulder dresses and sheer jackets/kimonos are all on their way out of the exalted favor, so if MoCheddah doesn’t sell and fast, she will have outdated and out of fashion clothing on her hands.
Secondly, many of the pieces she’s teased over the last few months didn’t make it into the look book, including that gorgeous bubblegum pink flare sleeved pantsuit she wore to the AMVCA’s and the fringed skirts she’s worn everywhere. Those were real head turners and it’s a shame they were phased out for more pedestrian pieces.
There is also the pesky issue of branding. There really isn’t anything that differentiates Mo’s collection from the myriad of boutique brands out there, say maybe a signature print like brands like Orange Culture routinely employ, or a distincitive aesthetic like Gozel Green. Hopefully the price points will more than make up for the lack of exclusivity.
Good luck MoCheddah, you’re going to need it.
Creative Director: Mo’Cheddah | @Mocheddah
Makeup: Teniola Aisha Kashaam | @tennycoco
Accessories: Dope Accessories | @dope_accessories_lekki
Models: MoCheddah and Olasope Ola
Shoot Director: Ifeanyi Michael | @thinkifan
Photography: Obi Somto | @obisomto
Location: House of Splendor Hotel & Spa | @houseofsplendorboutiquehotel