The Strut: Mel Devidal, Uju Marshall set the tone for 2016

So guys this the The Strut, The Other Style’s Column that tracks news about Nigerian models, stylists and photographers. We decided to create The Strut because while there was a lot of information on what designers were up to, we barely acknowledge that designers are heavily dependent on these adjacent industries. So you want to know what your favorite model/stylist or photographer is up to? Read The Strut.

Here’s what happened over the week.

Melissa Devidal Is Face of Weizdhurm Franklyn for a second Season.

Model and tv presenter Melissa Devidal has had a great 2015 with editorials for Weizdhurm Franklyn and walking for several labels at the 2015 Lagos Fashion and Design Week. She ended the year fronting the Ready to Wear 16 campaign of emerging womenswear designer SimeOgieme. Weizdhurm Franklyn announced via their official Instagram on the 12th via teaser images that they were going to keep Devidal as muse for the collection. From the images they’ve released so far, there’s no one else who embodies W.F quite like her.

Weizdhurm Franklyn 16 2 Weizdhurm Franklyn 16

Uju Marshall fronts Anne Jacobs Ready To Wear editorial campaign. 

Anne Jacobs, the bespoke retailer is branching into Ready to Wear. The brand recently announced via it’s official Instagram that they have chosen Uju Marshall to front their campaign. This is her second campaign this year, her first being an editorial for ThisDay Style. The Anne Jacob RTW 16 debut collection themed ‘Charlotte Helena’ is print heavy like its parent brand, the clothes look good, but we are really interested in is price points.

Uju Anne Jacob Official 2 Uju Anne Jacob Official 3 Uju Anne Jacob Official Uju Marshall Anne Jacob 5

Ogoh Clem Gets The Magazine Treatment

Emerging designer Ogoh Clem shot an editorial for and got profiled by men’s magazine MADE. This is his first major print interview and editorial, a huge deal considering how rare it is for the man behind the camera to be put in the hot seat. In the interview he touches all the lodestones of his career, inspirations and future aspirations. It makes quite the read. You can see the entire editorial, styled by Daniel Obasi here and read Clem’s interview at Made.

Urbane Coven 2 Urbane Coven



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The online destination and fashion journal that goes beyond the surface and taps the pulse on all things FASHION. First out of Nigeria and increasingly across the continent, with wit, intelligence and humour.


TSS is an arm of the RED brand, which is the continent's largest omni-media group focused on Africa's youth.