We love mass market brand Twenty Six mostly for their gorgeous circle skirts and especially for the superb social media personas with which they sell and promote their merch. We got treated to yet another example of how great a niche brand can be when they understand their client base with Twenty Six new collection of clothes and the media campaign that has been shot to promote it. With students and media girls as the faces for the new campaign, the new collection continues to push that accessibility and Girl-Next-Door vibe that has made Twenty Six so popular.
We are proud (absolutely proud) to present our new minimal linen line. We love our prints, TwentySix was created from this love. But, we would like to share another love of ours, which is texture. The feel of linen fabric, the almost visible thread from its weft, the comfort of how it hangs care-freely on one’s body. Those are the things we adore about linen and what better way to create this, than to make them in the easy styles you know and love us for. There are four variations added to this line, all made considering how they will fit different silhouettes- so choose your poison. We made this to be special.We hope you enjoy the looks as much as we enjoyed the process of creating them.
Even better they give us a great behind the scenes post on the shoot on their website.
LOCATION: TBS, Lagos.
ART DIRECTION: ‘Pemi.