This is the prettiest we’ve ever seen a Weizdhurm Franklyn piece look

Weizdhurm Franklyn, the premium evening wear design label has had the unique problem of translating its often very interesting ideas into clothing. It has had even worse success rates at taking ideas from runway to real life while maintaining the same level of quality. Save for thecontroversial pre-fall 15 dress (many suggested it had been copied from an international bridal design label,) that was made famous when French fashion blogger Freddie Harrel wore it for her wedding, many of Weizdhurm Franklyn’s pieces have tanked on the red carpet.

But this new editorial for House of Maliq is making us see the label with new eyes.

The editorial for the magazine’s dual cover features long time Weizdhurm Franklyn muse Bertha Amuga (she fronted their pre-fall 16 editorial campaign) and actress and director Uche Jombo Rodriquez. While most of the elements of Jombo’s editorial are seriously off, her hair is limp and stringy and the pink lip and off-colour foundation wash out her features, the coats she wears, both from Weizdhurm Franklyn’s Spring 16 collection are brilliant. Both convey the dark glamour that the editorial is supposed to channel and while we wish they had chosen looks that didn’t drown the model’s diminutive size, we can’t help but drool over the jackets themselves. So do the dresses that Amuga wears from the label’s Pre-fall 16 collection, the only dresses we could truly stand in a collection that included a dress made entirely out of substandard fur.

I should speak on the consistency with which House of Maliq churns out these seriously horrible magazine covers, but that’s a post for another day.


Photography: Studio24
Styled by:Malik Zenishia Zaianb
Costumes: Weiz Dhurm Franklyn
Makeup by:Omaleecha Makeovers
Hair Stylist:Thaveebee
Accessories: Dope Accessories Lekki
Creative Director: Malik Zenishia Zainab
Graphics: Malik Zenishia Zainab


Weizdhurm Franklyn Maliq 6 Maliq 5 Maliq 4 Maliq 3 Maliq 2 Maliq

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The online destination and fashion journal that goes beyond the surface and taps the pulse on all things FASHION. First out of Nigeria and increasingly across the continent, with wit, intelligence and humour.


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