T.I Nathan fetes Richard Mofe Damijo

We have to admit, younger Nigerian designers have been hitting it out the park with finding ways to engage a newer, younger consumer base to their labels via social media. Tayo Ilesanmi’s T.I Nathan has been at the forefront of this, from his days with Fayrouz L’Original and LFDW after. He’s done it again with his new editorial in celebration of veteran Nigerian actor and performer, Richard Mofe Damijo. RMD recently gained a lot of attention in line with the new ‘Dad Bod’ fad that has hit fashion, where older men are admired for their ‘perceived youthfulness’. So between the actor’s current appeal and Ilesanmi’s clothes, lies pure PR gold.

 

T.I NATHAN Celebrates RICHARD MOFE-DAMIJO ( @mofedamijo ) A legend isn’t born, a legend is made. Richard Mofe Damijo, prominent in his ways and action is being embossed in the very essence of what it is to be a legend, to be an inspiration, to have the power to create a revolution. RMD isn’t just an actor or figure of respect. He represents something, a drive, a yearning within so many people. Richard Mofe Damijo is the source of total expression. From his captivating movies to his amazing skill in being a husband, father and a grandfather, we have come to understand that RMD is an embodiment of total Inspiration, thriving as the man who is so revered from the west. He is different, charming, funny and real. Here is Richard Mofe Damijo in his finest with T.I Nathan celebrating him with a photo set of images. Credits All outfits by T.I Nathan ( @officialtinathan ) Creative Direction – Temitayo Nathan ( @temitayonathan ) Style Direction – Mag Payne ( @magpayne1 ) Makeup/ Grooming – Leylarh Cadne ( @leylarhcadne ) Photographer – D’Mayo ( @sirdmayo ) Words by – Chuka Nwobi ( @chukwukanwobi )

A photo posted by T . I N A T H A N (@officialtinathan) on

The editorial sees the actor model a number of T.I Nathan designs in several scenarios. It also sees Ilesanmi reunite with Leylarh Cardne, part of the Fayrouz L’Original team that won the inaugural competition. We particularly love the ingeniousness and synergy of this campaign. More please, more.

-Husband,Father and Grandfather Mofe-Damijo is married to Jumobi Adegbesan and he has five beautiful children and a Granddaughter. RMD is a great man and his values and morals are key stones in what he is today and what he has achieved. As a husband, father and Grandfather RMD has carried us along his journey of greatness and with his family being a corner stone for him, he excels at being a complete man. Credits All outfits by T.I Nathan ( @officialtinathan ) Creative Direction – Temitayo Nathan ( @temitayonathan ) Style Direction – Mag Payne ( @magpayne1 ) Makeup/ Grooming – Leylarh Cadne ( @leylarhcadne ) Photographer – D’Mayo ( @sirdmayo ) Words by – Chuka Nwobi ( @chukwukanwobi ) Floral slippers by ( @officialtinathan x BLAQ shoes @biodun_blaq )

A photo posted by T . I N A T H A N (@officialtinathan) on

– Multiple Award Winning Actor and Veteran in the Nigerian Movie industry. Being an actor is one thing then knowing how to act, how to totally Immerse yourself in a character, pretending to be someone else and actually believing it is pure art and RMD is the definition of that. Out of Bounds was the first film for which he got credited as a writer/producer. In 2005 at the maiden edition of the African Movie Academy Awards Mofe-Damijo won the award for Best Actor in a Leading Role amongst other notable awards. Credits Whole Outfits by @officialtinathan Creative Direction – Temitayo Nathan @temitayonathan Style Direction -Mag Payne @magpayne1 Makeup/ Grooming – Leylarh Cadne @leylarhcadne Photographer – D’mayo @sirdmayo Words by – Chuka Nwobi @chukwukanwobi

A photo posted by T . I N A T H A N (@officialtinathan) on

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TSS is an arm of the RED brand, which is the continent's largest omni-media group focused on Africa's youth.