XO Asante’s African barbie is heaven if you’re into tie dye and lycra.

Serwah Asante’s Xo Asante has grown from small origins as Rue 114, born in 2012 in New York City, into a pan-African brand totally invested in representing and promoting Asante’s Ghanaian heritage, Asante’s New Yorker sensibilities and inspired by her extensive travels around the world. The label’s new collection ‘African Barbie’ is a literal juxtaposition of the world beloved Barbie aesthetic with obvious African inspired elements.

Collaborating with Christie O Designs and Helen Hamptons for her accessories (the snazzy tie-dye print sneakers and Hollandais wax hats,) Asante takes the tie dye technique and works it to her advantage, creating kaleidoscopic motifs that run repeatedly through the collection.

She also works with wax dyeing, creating more detailed and less abstract motifs, and rounds out the collection with some African inspired print wax. By choosing prints that are already well established as African and working them on modern fabrics like neoprene and stretch cotton, she gives herself the freedom to look fully to the West when considering silhouettes.

Slinky bodycon dresses dominate the collection, as do print blazers and pencil skirts, pleating, suspenders, high-waisted pants and mismatched. The overall effect is a slink, often tempered by well fitting outerwear and the occasional spot of layering and the occasional piece of menswear (when the designer is so inclined). The styling of the editorial really brings it all together, Asante has an eye for detailing and she puts it to good use.


Models – Liris Crosse, IPM Models|Yewande Olasokan|

Kes Adjekughele|E4 Model Management

Makeup – Christopher Michael

Photography – Ryle Watson

Assistants – Kwesi Oku Ampofo|Yishu Lai

Hats in collaboration with Christy O Designs

Custom Sneakers in collaboration with Helen

Hampton Designs

African Barbie 3 African barbie 32 African barbie cover African Barbie 4 African Barbie 5 African Barbie 6 African Barbie 10 African Barbie 9 African Barbie 8 African Barbie 2 African Barbie 11 African Barbie 12 African Barbie African barbie 13 African barbie 16 African Barbie 15 African Barbie 14 AFrican barbie cover dk AFrican Barbie Cover w African barbie 19 African Barbie 18 AFrican Barbie 17 African Barbie 20 African Barbie 21 African Barbie 22 African Barbie 23 African barbie 24 African Barbie 25 African Barbie 26 African Barbie 27 AFrican barbie 28 African Barbie 29 AFrican Barbie 30 African Barbie 31 African Barbie 7 Xo Asante


No Comments Yet

Leave a Reply

Your email address will not be published.

The online destination and fashion journal that goes beyond the surface and taps the pulse on all things FASHION. First out of Nigeria and increasingly across the continent, with wit, intelligence and humour.


TSS is an arm of the RED brand, which is the continent's largest omni-media group focused on Africa's youth.