Adidas Originals Relaunch The Adidas Samba With African Influence

Adidas Samba was first released as an indoor football shoe in the 1950s, it became a staple for the brand ever since then. Now this year, the brand has relaunched the same silhouette with the AdidasSamba OG and the Samba Rose.

To bring the relaunch to the African soil, the company solicited the help of South Africa’s photographer and visual artist Trevor Stuurman. The campaign tagged ‘This Is Our Territory’ featured photographer Uno Gondo and digital curator Lindiwe Ngubeni.

The campaign draws inspiration from South Africa grassroots soccer culture.
 “We decided to use the iconic handwoven Kente cloth from Ghana as a backdrop as it represents time, technical skill and heritage. We felt that similar to fabric, soccer brings people together in an authentic and celebratory manner. It was also so important for me to personally bring it back home to Africa and to celebrate our collective culture,” says Stuurman.
Speaking on the link between the hustle of grass-roots soccer players and up-and-coming creators in South Africa, Gondo said: ‘Creators are the new athletes. Our platforms might be different but we all have to practice to perfect our techniques and perform when the time comes.’

Key Features: Full leather construction across the upper with contrast leather Three Stripe detailing and heel tab. A distinctive T-toe panel is rendered in premium suede. The translucent gum midsole and gold foil Samba branding complete the offering.

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