View Gallery
16 Photos
Grey Velvet, Nigeria’s leading fashion retail chain, launches BLU by Frankie & Co – An affordable and equally fashionable addition under the in house brand – Frankie & Co. The pocket friendly pieces retail between N6,000 and N15,000 and below, without compromising on quality or style.
Throughout the month of June, the team carried out a #BuyNigerian social media campaign that sparked insightful conversations amongst the followers about the issues within the Nigerian fashion industry and these conversations, as well as the team’s assessment of the current economic crisis led to the creation of the label – “We are Nigerians ourselves and we are constantly thinking of ways to do better and be better for our customers. We are always paying attention and we are well aware of our economic situation and we have always felt the responsibility to provide great quality Nigerian clothing to Nigerians. With the current situation we felt the need to create affordable clothing and Blu by Frankie & Co is our way of ensuring that regardless of the situation, our customers are able to shop without breaking the bank.”
Targeted at the fun loving younger generation of Nigerian women, the BLU Girl is fun, fearless and effortlessly cool! “She is on her way to being everything she’s ever dreamt of and we just want her to look good while doing so!”
The Grey Velvet team invites you to the Blu by Frankie & Co official launch/shopping party on Saturday the 16th of July 2016 at Grey Velvet ‐ Centro Lekki Mall, Lagos. The label will be sold exclusively at the Grey Velvet Lekki Store and will be made available at the Ikeja, Abuja and Port Harcourt stores over coming weeks.
See the collection in the gallery above.
CREDITS
Creative Direction & Styling: Adebayo Okelawal ‐ @theorangenerd
Photography: Emmanuel Oyeleke ‐ @emmanueloyeleke
Make Up: Desmond Marcauley –deydeysoso_
Hair Styling: Eze Fabulous ‐ @fabulousking1
Model: Makida Moka ‐ @themakidamoka
