Darling, the leading hair extensions brand in Sub-Saharan Africa, is set to storm the digital space in Nigeria with the Darling Hair Booth App. The app will help women be their own stylists, transforming the way they style their hair. Godrej Consumer Products Limited, an emerging markets FMCG leader, owns the Darling brand.
With the new Darling Hair Booth app, everyone can be their own stylist by selecting a hairstyle from a variety of Darling styles and trying it out against their pictures to decide which suits them best. The app comes with several exciting features, including the ability to share the look with friends or simply saving the photograph for the next hairdo.
Speaking about the breakthrough hairstyling app, Mr. Sanjiv Jetly, Managing Director, Darling Nigeria, said:
“We are very pleased to offer this digital innovation which strengthens our commitment to bring the latest hairstyling trends to our customers in Nigeria. The Darling brand stands for beauty and is an enabler for every African woman to transform the way she looks. With this app, we have created an avenue through which women can express themselves in an exciting, dynamic way. Our customers can now try new and trendy hairstyles on the go!”
See the rest of the photos from the event below.