Skin is In Hyaluronic Matte Foundation from RLG Cosmetics and Anita Brows enters the Nigerian beauty space with a promise: a foundation that doubles as skincare. But with an already saturated market of matte foundations claiming hydration and long wear, what really sets this product apart?
What’s in the Bottle?
At the heart of the Skin is In foundation are two key ingredients:
- Hyaluronic Acid: A moisture magnet often seen in skincare, known for hydration and plumping. It’s an interesting choice for a matte product, promising to offset dryness that typically comes with oil-control formulas.
- Vitamin E: An antioxidant that soothes and protects the skin.
The product’s positioning—“makeup meets skincare”—isn’t new. Brands worldwide have embraced skin-first formulas, merging coverage with care. The real question is whether Skin is In strikes the balance it promises.
The 15 Shades Conversation
Shade ranges are often a sticking point in the Nigerian beauty industry. While the 15 shades don’t push boundaries in comparison to larger international brands, the focus on women of colour—particularly darker and harder-to-match tones—shows an understanding of the local market. The foundation also claims inclusivity for diverse needs, from women with albinism to mature skin, but real-world testing will reveal how well this holds up.
Matte but Hydrating?
A matte finish that remains breathable and hydrating is a bold claim, especially in Nigeria’s humid climate where products are put through their paces. Traditionally, matte foundations prioritize oil control but often leave skin feeling dry or looking flat. With the addition of hyaluronic acid, the foundation attempts to break that cycle.
The real test will be longevity—how well it resists shine, whether it settles into fine lines, and how comfortable it feels on the skin after hours of wear.
Who’s It For?
The messaging around Skin is In appears clear: it’s for women looking for a foundation that feels like a second skin. Whether you’re a Hijabi who wants breathable coverage, a woman seeking hydration without grease, or someone with mature skin needing a product that won’t emphasize texture, RLG x Anita Brows seems to be targeting the gaps often overlooked by mainstream products.
The Bigger Picture
RLG Cosmetics and Anita Brows’ collaboration reflects a growing trend within Nigerian beauty: local brands tackling local needs. The success of this foundation will rely not just on its formulation but on how well it performs for Nigerian skin under real conditions. Claims of inclusivity and skincare benefits sound promising, but the true measure will be in its wearability, versatility, and whether it meets the needs of women it aims to represent.
For now, Skin is In positions itself as more than just another matte foundation—it’s a product that challenges the balance between hydration, coverage, and long-lasting wear. Whether it delivers remains to be seen.