Watch What ‘The ADA Woman’ By Alter Ego Is All About

She is ambitious, victorious and empowered. She is a daughter a friend, a mother, a sister. She is soft yet hard, a warrior and a lover. She is traditional yet modern, an African queen. She is the ADA woman.

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The ADA woman collection celebrates real women and their accomplishments. The debut campaign features Wonu Okoye, Head of Operations at Meidei Retail, Ezinne Alfa, a Beauty blogger at Beauty in Lagos, Somkele Idhalama, an Actress, Shade Akintade, CEO/Head make up artist at Queen Beauty Lounge and Dunni Obata, Recipe developer and Creative lead at Dooney’s Kitchen.

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The video shows each woman in her element, doing what she does best at work wearing a piece from the ADA by Alter Ego collection and this shows the versatility and functionality of the clothing.

 

TSS

Everything beautiful.

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