Watch What ‘The ADA Woman’ By Alter Ego Is All About

She is ambitious, victorious and empowered. She is a daughter a friend, a mother, a sister. She is soft yet hard, a warrior and a lover. She is traditional yet modern, an African queen. She is the ADA woman.


The ADA woman collection celebrates real women and their accomplishments. The debut campaign features Wonu Okoye, Head of Operations at Meidei Retail, Ezinne Alfa, a Beauty blogger at Beauty in Lagos, Somkele Idhalama, an Actress, Shade Akintade, CEO/Head make up artist at Queen Beauty Lounge and Dunni Obata, Recipe developer and Creative lead at Dooney’s Kitchen.


The video shows each woman in her element, doing what she does best at work wearing a piece from the ADA by Alter Ego collection and this shows the versatility and functionality of the clothing.



Everything beautiful.


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The online destination and fashion journal that goes beyond the surface and taps the pulse on all things FASHION. First out of Nigeria and increasingly across the continent, with wit, intelligence and humour.


TSS is an arm of the RED brand, which is the continent's largest omni-media group focused on Africa's youth.