ALARA, Nigeria’s first luxury concept store, held their first Fashion Night Out on Saturday 20th of June 2015. The event was held at the eclectic luxury store at 12A Akin Olugbade Street, Victoria Island.
This event saw guests treated to G.H. Mumm champagne and signature Alara cocktails with watermelon and Absolut Vodka. Guests had the chance to shop ALARA’s stunning collection of clothes including exclusive access to SS15 collections from designers including Valentino, Lanvin and Jewel by Lisa. Guests enjoyed signature ALARA desserts by Salt and danced to the amazing beats of celebrity DJ, DJ Cuppy.
The exclusive event in the ALARA store, saw guests including designers Maki Oh, Tsemaye Binite, Orire Omatsola of Rehabia, Bubu Ogisi of Iamisigo and Bridget Awosika. Suit makers Taiwo and Kehinde Okunoren. Di’ja, Korede Bello and Dr. Sid of Mavin Records. Radio personalities; Toke Makinwa and Fade Ogunro. Dimeji Alara Editor of Genevieve magazine and a host of others.
ALARA is pioneering contemporary luxury in Africa. Their constantly evolving, unique creative space houses a host of international and local brands and designers. ALARA celebrates and nurtures rare creative talent which they source from all corners of the globe. As supporters of African innovation and design, ALARA seeks to elevate the next generation of master craftsmen in fashion, art and design from countries such as Nigerian, Cote d’Ivoire, Ethiopia, South Africa. In addition to sourcing from these global artisans, ALARA showcases customized designs by collaborating with designers, and allows its partners to create high-quality, exceptional products that promote style and innovation.