On the heels of Maju’s collection debut and shopping party, Lekki based fashion retailer Elan Red is jumping on the “Ember editorial trend” and releasing a new campaign and an invitation to it’s annual shopping party.
Elan Red which has had a number of high profile ambassadors including singer Solid Star, actress Nikki Anyasi, media person Elma Godwin and model Toyin Oyeneye, also changes tack by debuting their very first plus-size ambassador, actress and former pageant queen Stephanie Cole. The ex Beauty Queen (Face of The World 2015) and rising actress stars in the stores latest campaign wearing a number of labels concessioning with the retailer including the distinctive Nuraniya studios beaded palazzo pants. She isn’t the most convincing model, but her tenure speaks a lot to Elan Red looking beyond the status quo and embracing diversity. as as it prepares for a pop up sale party later this weekend.
They also made a short fashion film to introduce their popup, watch it here.
Photo Credits:
Model: Stephanie Cole @stephanie.a.cole
Make up & Hair : Nene Ndukwu @beauty_bynene
Creative direction: The Style Concierge @thestyle_concierge
Photography: Rani Tahouf @raniola
Video: Daniel Anyiam @danielanyiamfilms