Tanzania’s Herieth Paul is the new face of Maybelline

Last year was a great year for beauty. Nigerian model Adeola Ariyo was christened the first black African face of luxury skin care brand, Elizabeth Arden. It was a great triumph for women of colour across the world to see black women represented this way, in a time where the exclusion of women of colour has become a hot topic in fashion and beauty circles.
Adeola Ariyo
Adeola Ariyo’s Elizabeth Arden ad campaign.


Black beauty just got another boost. Tanzanian born model Herieth Paul just got announced as the new face of Maybelline. She is the first African born model to front campaigns for the brand, joining the brand’s team of ambassadors that include British born model Jourdan Dunn, Christy Turlington, Gigi Hadid and Adriana Lima. Herieth Paul is by no means a fashion ingenue, she was discovered at 14 in Ottawa, Canada and has walked for several high profile designers including Tommy Hilfiger, Armani, Tom Ford and Diane Von Faustenberg.
Herieth Paul
She has also appeared in editorials for Vogue, i-D magazine, Wonderland, Teen Vogue and Elle Canada. She has also fronted beauty campaigns for Tom Ford and cK One, she is definitely no novice to beauty campaigns. With her Teeny Weeny Afro and her edgy looks, she will definitely bring a new angle and spotlight to Maybelline beauty brand.
Herieth's Tom Ford Editorial was chosen as one of the top ten ads of 2013
Herieth Paul Tom Ford editorial.
We cannot wait to see what the editorials look like.
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