Hazza, the Ghanaian label run by Hassan Alfaziz Iddriss has released an editorial campaign for their Spring 2016 collection, Ashashi3. Originally debuted as part of the street style at the 2015 Lagos Fashion and Design Week, and shown officially at the 2015 Ghanaian Fashion and Design Week, Iddriss’s new collection is a study in androgyny, done in earth tones and neutral hues.
The collection is very utilitarian and features wrap shirts, sleeveless vest with cinched waists and shift tunics, all emblazoned with joyful hand-painted depictions of womenfolk. The colours of the collection and the deftness of the tailoring help sell this utilitarianism and allow it remain genderless.
Ashashi3 which means ‘The Beginning’ pays homage to the struggles of motherhood and celebrates the courage and strength of mother to encourage her children succeed. The editorial itself helps sell the idea. The collection is shot in a village hamlet with the models surrounded by a forlorn mother and her children. The hand painted art help elevates the artistic value of the pieces, lending them authenticity.
Hazza plans to expand its brand and reach buyers all across Africa by clothing them in it’s unique take on unisex wear. It will be interesting to see where Iddriss’s creativity takes him.