Omowunmi Akinifesi has finally released the comprehensive catalog for her new label, offering a more detailed look at the sartorial choices she offers. We have already talked about the label’s ad campaign here and discussed some of the clothes.
Featuring model Uju Marshall and the winner of the 2015 Most Beautiful Girl in Nigeria pageant, Unoaku Anyadike, the extended catalog shows many floral options that didn’t make the ad-campaign, including an exquisite geometrical shift dress with three dimensional floral details and white dress pants with side zip-up closures.
She also offers lace and more floral and geometric prints.The editorial itself is very fresh, with the concept of peeling off the protective cellophane furthering the narrative of a higher end accessible label that Akinifesi is trying to sell to her target market.
While some of the pieces go off the mark (the white pants with pleat detailing and the high-lo shirt that is paired with it.) The collection as a whole has that high end ready to wear aesthetic and tailoring and will serve as great competition for brands like Eve and Tribe and Clan.