Ayo Van Elmar has always chosen unconventional ways to debut her collections. She showed her Resort 15 collection at the Lagos High Tea event that held mid 2015 at the Eko Hotel and Towers, and showed her eponymous label’s Spring 2015 collection at the Fashion Art Fusion event held at the Lagos Oriental hotel, bypassing the somewhat exclusivity of our fashion showcase ecosystem to appeal to the potential buyers in the target demographics she is interested in directly. This approach seems to be working for her because she is doing it again, this time at the Lagos GOAT club’s first meet of 2015, this Friday 19, February 2015.
The exclusive networking mixer is a monthly invite only event where guests are treated to a great time of bubbly, finger food and a perfect place to mingle with top executives from various fields. It is to this crowd that Van Elmar will debut her new collection. While we are not sure if this tack is a direct snub to Nigeria’s fashion media who have sometimes been less than favorable towards her and her craft in the past, it is interesting to see designers finding new ways to approach new clientele.
Ayo Van Elmar will present her Spring/Summer 2016 collection for the first time to selected guests.
Proud sponsors of the event include Jameson, Insignia and Miller.