Eponymous fashion brand, Henri Uduku has just released its Spring 2018 collection and it is bringing back its womenwear offering years after resting it to find the brand’s true essence.
Creative Director, Henri Uduku said, “We loved the freedom that womenswear seemed to offer, the lure of experimentation and the joy of diversity. But like love that blooms prematurely, our attempts to crystallize our admiration of the female silhouette were overwrought yet unfinished. So we stepped away from the cutting table and stripped our brand back to its core essence, staples for men and women.”
This new collection, Freudian celebrates multiplicity through layering, outerwear, 3/4 sleeved military inspired jackets and the season’s only print, jumbo polka dots. While Freudian stays true to the core aesthetics of the Henri Uduku brand, it also celebrates youth and the elasticity of personality thereby ensuring an inclusivity of sorts.
Uduku says, “Freudian” teases the edge of propriety, testing its tension without ever breaching the circle, it is norm-core for the non-conformist, staples for the adventurer, a collection made with you in mind.”
Photography: @22.jumpstr
Styling: @mruduku
Models: @divamaka @viaxade
Shoot Coordinators: @tysonnoir @udukujnr
View the full collection in the gallery.
