World PR helmed by Tayo Afolabi started the Luxury Beauty Brunch in 2015 as a way to give luxury beauty brands a platform to reach media and potential buyers through a mutual conversation between brands, media and buyers. Think fashion week but for beauty brands.
In the last two years, Afolabi has held three Luxury Beauty Brunch events, introducing brands like R and R luxury, Elizabeth Arden skincare and Oriflame. But they’re shaking things up for their fourth instalment.
First off, the Luxury Beauty Brunch has a new venue. The Oriki Spa in Victoria Island will on the 30th of April, play host to the L.B.B, its panelists and guests. Interesting to see what the event will be like now that it will hold in an actual beauty and wellness space.
The theme for the new event is World of Fragrances. World PR is reportedly bringing experts in the field of perfume making and scents to lay bare all the brands that will be on the table for discussion at the event. There is also a panel to help discuss issues that affect the perfume industry in the country and why indigenous perfume brands haven’t quite taken off the ground.
Tope Omai, the perfumer and founder of Mystiquee perfumery will be on the panel, as will Stephanie Kalu-Uche of the Stephanie Nicholas Wellness brand, Mariam Afolabi, co-partner of fashion line, Mademoiselle Aglaia, Hafsatu Garba of the Mahnouch Beauty Place and Salma Phillips, TV Personality. Zaron Cosmetics will be presenting “the Zaron experience” which is a 10 min showcase of top trending beauty tips using their products.
Laoye Olatogun, the media personality and actress best known for her time with Silverbird Nigeria is playing host for the event, an inspired decision if you ask us. She will also host the next two World PR Luxury Beauty Brunch events.
Checking it out tomorrow?
The chief executive officer and founder of the Luxury Beauty Brunch continued “with Cointreau as our Official Beverage Partner and Casper & Gambini’s as our official hospitality partner, whilst dining over our delicious brunch provided by our hospitality partner, we will be listening to specialist speakers like Tope Omai, perfumer at Mystiquee perfumer who will take us through “The Art of Perfume Making”.
“Other stakeholders in the perfumery business like Fatima Obanikoro of the Mahnoush Beauty Place and the sister partners of Supreme Bouquet range will also be speaking on their brands and their journeys in this wonderful world of perfumes and fragrances. We have included a “nonescents” category to this brunch and that segment will be covered by Stephanie Uche-Kalu of the Stephanie Nicholas Wellness products. She would speak on reasons why their range of products are “fragrance-free” and its benefits thereof.