The Body Shop: Drink Beer for Big Ideas, Coffee to Get Them Done

Coffee For the Execution

If you’ve already got an idea or an outline of where you want to go with your project, a cup of coffee would do wonders compared to having a beer to execute on your idea.

The general consensus across caffeine studies is that it can increase quality and performance if the task you are doing seems easy and doesn’t require too much abstract thinking.

In other words, after you have an initial idea or a plan laid out, a cup of coffee can help you execute and follow through on your concept faster without compromising quality.

Quick tip: If you drink coffee, do so before noon so it doesn’t affect your sleep. On average, it will take 5-10 hours for the caffeine from a cup of coffee to be removed from your system, and messing up your sleep cycle can have a negative impact on your creative output for days to come.

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