Zephan & Co’s ‘Tribal Spirit’ is for the curvy woman

Zephan and Co Zephan an co 14 Zephan and co 15 zephan and co 13 zephan and co 12 zephan and co 11 zephan and co 10 zephan and co 9 zephan and co 8 zephan and co 7 Zehan and co 6 zephan and co 5 zephan and co 4 Zephan and Co 3 Zephan and Co 2 Zephan and CoLeVictoria by Zephans & Co (quite the mouthful) the Nigerian ready to wear line for plus sized women has released an editorial campaign to promote their new collection “The Tribal Spirit”. They tap a number of famous plus-sized Nigerian women including Femi Ahmed and Taje Prest to model the clothes, which put a Zephan and Co spin on staple silhouettes and wardrobe pieces.

The collection unifying theme is its extensive use of vintage inspired art silk prints. Plumed birds adorn full sleeved maxi tunics and geometric prints lengthen the legs in a wide leg pants with wide waist band. The choice to stick to simple silhouettes works in their favor. The prints are beautiful enough to draw buyers. The ruffle detailing on their body con dresses are also a nice touch. The label reaches it’s pinnacle in this collection with its print suit, the cut, silhouette and construction all speak volumes. The designer’s press release describes the collection as thus:

The Tribal Spirit collection is an ode to originality with designs for the everyday lives of real women, to inspire them to dress for themselves at unbeatable bargains as the brand aims to remain chic, trendy and affordable .The new collection combines African prints, interesting colour hues and also features silhouettes that highlight the waistline, alternating with slim-fit and full skirts.

The evening wear pieces were surprisingly, the weakest link the in the entire collection, the simplicity that works elsewhere in the collection becomes the detrimental, the sequinned maxi and bodycon dresses are too derivative to be truly interesting.

Credits
Models: Femi Ahmed | @missfsa, Taje Prest | @missvivacioust, Adaora Mbachu  |@dizorah, Vanessa Akpuru | @vanessaakpuru, Jessica O Studio |@Jessicaostudio
Makeup Artists: Jessica O Studio | @jessicaostudio,
Arabellas Beauty | @arabellasbeauty
Photography: Miickey The Mouse | @miiickeymouse
Location: Topaz Luxury Lekki Lagos
Clothing: LeVictoria by Zephans & Co | @zephansandco
 Store Location & Contact Info: 3 Gani Williams Close Ajao Estate Lagos | +2347080782791

 

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