Embellishment and feathers define the new DOS Clothing collection

A few weeks ago, DOS Clothing teased pieces from their new Spring 16 with an editorial that tapped new It-girl and The Juice presenter Dorcas Shola Fapson as the collection’s face. A trend heavy selection of flared sleeves, off shoulder smocks and exaggerated ruching told us the label was sticking to it’s commercial roots ala ZARA and offering alternatives to high end designs. The first editorial felt quite a lot for a campaign but we still had the actual look book debut itself to look forward to.

The look book has been debuted, shot by Emmanuel Oyeleke with Shola Fapson taking a second go in front of the camera alongside the insanely talented Myever Akinyele. At this point, we think it’s relevant to reiterate that DOS is a high street retail brand, primarily driven by the commercial side of the business rather than the creative, so they wisely sidestep pigeonholing their new collection with a lofty thematic press release. This allows them cover as much ground trend-wise with each piece, and man do they cover ground.

Barring the pieces shown in the first editorial, which are surprisingly not re-shot here, we are offered a number of airtex mesh dresses, a fabric (unfortunately) popularized in Nigerian fashion by IAMISIGO,  some layered into a 3D halter, and another with a risque open back fringed with faux feathers. Asymmetric hems and geometric embroidery and fabric quilting are also employed to give texture to the pieces. This is suprisingly a collection devoid of the dreaded jumpsuit that has become the go-to design for many labels.

Many of the pieces are innovative, but are often let down by shoddy hemlines and puffy lining. The label still has quite a few surprises for us if it can just get that pesky tailoring under control.

Shoot Credits

Models: Dorcas Shola Fapson (Instagram: @ms_dsf) | MyEver Akinyele(Instagram: @kingmyeverakinyele)

Photographer: Emmanuel Oyeleke Photography (Instagram: @emmanueloyeleke)

Makeup: Beauty Enhancer  (Instagram @le_papillon21)

Public Relations: PR UNO (Instagram: @onobello)

 

For more information on DOS Clothing Store: Visit store at: 30 Norman Williams Off Awolowo Road Ikoyi Lagos. | Tel: +2348187712108 | Website: www.dosclothing.com.ng | Instagram: dosclothingstore | Facebook: DOS clothing store

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