Haute Couture, according to Business of Fashion’s compendium of fashion vocabulary, is “a much-misused phrase that actually has very specific rules for qualification. Translated literally, couture is French for dressmaking, while haute means high. These are garments created as one off pieces for a specific client.”
Rather than stick to the dress code, guests at the grand finale of the Elite Model Look Nigeria 2017 went for ‘misuse’ instead. “Why don’t we just go and phunk things up since we have no regard for rules in this part of the world and surely can’t be told what to do -or wear?”.
So yes, here’s exactly how these men defied the code and still managed to jazz up the blue carpet at the Elite at 10 event on Sunday:
Photos: Hycinth Iyereosa for The September Standard