Just in time for the much anticipated (and beloved) annual Sale, GREY projects, the Nigerian high street design label is putting us in the right frame of mind to see out the summer with their new editorial campaign.
Now for those in the know, The annual GREY sale is easily one of the biggest fashion parties in the year, and brings women from all castes and niches together for a weekend of drinks and shopping. It’s an interesting way to market the brand and has worked to help the brand clear out old stock and bring in new loyals to the brand. It also doesn’t hurt that it always, always sells out.
Fashion House, Grey, known for its distinct designs and prints has launched a summer campaign that you can’t help but love. With the use of bright colors, prints, styles and even music, its summer campaign is here for every happy woman’s closet. The exhilarating campaign features its classics as well as new season prints and styles as well. The brand known for having its annual summer sale, announces 2016’s edition #GreySale2016 with a fun filled video and photos, enjoy!
So are you readying your wallet for the GREY sale, cos you should be already. Here’s the campaign video right here.
PHOTO CREDITS
Photography : Rani Tahouf @raniola
Eyewear: Dapmod @dapmod
Videographer : Daniel Anyiam @danielanyiamfilms
Beauty : Nene Ndukwu @beautyby_nene
Models : Angela Phillips and Ese for @bethmodelafrica
Creative Direction : The Style Concierge @thestyle_concierge
