We love waking up to surprise collaborations. Premier high street womenswear brand Grey Projects, known for its interesting prints and recent experiments with laser cutting has just released a look book for it’s new capsule collection; a reimagining of the classic white shirt.
Joining forces with premium menswear designer Kenneth Ize, known for his Yohji Yamamoto inspired grunge wear that deconstructs African menswear styles and silhouettes, Grey released a seven piece collection that draws heavily from Ize’s extensive knowledge of menswear. The product of this union is volume and androgyny. Ize manages to craft shirts and blouses that challenge the definition of formal wear. None of the shirts at first glance would work in an office setting. Working primarily with light weight cotton, linen and crepe de chine, Ize ruches, splits and layers white on white, creating interesting textures and silhouettes.
Capsule collections like this are the way for the brand to go, since its main line has become increasingly high end and ‘glamorous’ over the last two years, alienating many of its core customers, working class women who are looking for interesting well tailored pieces that will set them apart in their lives without making them stand out too much. And this collection’s many iterations of the white shirt open them up to a whole new niche of Nigerian working class woman, the earthy woman looking for some quirky in her office life.
Photo Credits:
Photography – Tunde Mason Photography
Makeup – Ojiugo Ndukwe
Models – Dami and Joy
Creative Consultant – Ozzy Etomi
Sandals – Zashadu