A lot of us might not know this, but Orange Culture, the Nigerian menswear brand helmed by Adebayo Oke-Lawal got the singular honor this year of being invited to debut their Spring 16/17 collection at the L.C.M (London Collections Men) showcase. The L.C.M event is London’s answer to Paris and Milan Menswear week, as it features as many fashion buyers as the prestigious Pitti Uomo. So it is a really, really big deal, considering that London is the pace-setter for global fashion, usually birthing all the trends that catch fire years down the line.
So Orange Culture being invited to show, being given an exhibition space for the duration of the showcase (in partnership with British Council and the Style House Files) is a really, really big deal. The label debuted its presentation today, the 10th of June, and the new collection is called REBELS (cue the Charli XCX music).
Set Up begins ✨✨ @londoncollectionmen showroom @britishfashioncouncil – a few pieces from our ss17 will be set up and ready to view 🍊 Special thanks to @lfdw_ng NEPC and designers foundry The amazing SS17 team ❤️ @rokuslondon @maxivive @treefairfax @dricky_ ❤️- thanks for helping make the dream come true 🍊
The new collection has the label renew its partnership with fellow design label Maxivive on a set of rad accessories (footwear mostly) for the new collection. But this collaboration also has a third surprise collaborator; Frank Aghuno of the StickMan alternate streetwear line. You probably know him from his Stickman jeans and his collaborations with his twin and creative designer of Fruche, Frank Aghuno.
A photo posted by Frank Aghuno (@frankbydesign_) on
This might be the first collection where we see Orange Culture fully embrace the athleisure trend and shed much of their androgynous aesthetic. Is this something we’re particularly looking forward to? We’re not quite sure.
Whatever it is, we’ll see the full thing for sure, next month at the SA Menswear Week.