Many outside South Africa will get their first brush with the genius that is designer Thebe Magugu in a few weeks when his collaborative collection with wunderkind Rich Mnisi is debuted at South Africa Menswear Week, but the designer has been at the plough, perfecting his craft, if his Autumn Winter 16 collection is a good enough litmus test to judge his design work by. To celebrate the launch of his online platform, the designer has released campaign images for the new collection ‘A Social Science’ and spoken at length about the motivations behind the collection.
Anyone with a history in South African social sciences will tell you that we are a hard people to decode, simply because there is so much to us. As much as the effects of a turbulent past and the fear of an unpredictable future has made us into a conservative and highly superstitious society, our ability to re-invent and re-purpose both ourselves and objects around us speaks of the inherent creativity forged by our need to ‘cope and survive’.This attitude that runs through all Africans, especially here in South Africa. The constant socio-political and economic flux results in a touch-and-go mentality, which might show emotional and physical dexterity – but one, unfortunately, that is a result of emotional and physical upheaval.”
Photography: Paul Samuels
Styling: Ben Eagle
Models: Bianca, Iman, Loren, Niler, Tahtam (all BOSS models JHB), Bianca (ICE), Elio (PVT)
Make-up: Annice Roux