As the CEO and head buyer of e-tail store, Dress Me Outlet, Oniru brings years of experience in the U.S economic system working for a fortune 500 company to bear and provides an invaluable service to emerging business brands, the all-important global presence being stocked by a retail store provides as well as the branding and financial opportunities.
For an e-tail service that is less than a year old, Dress Me has already broken serious ground, shipping across Africa and the United states. The Dressmeoutlet is already seeking to push to all parts of Africa, expanding services to include buying and concessionary deals with smaller labels looking for a push into the big leagues.
The good people over at Pulse TV, sat down and had a chat with Olatorera Onriu to talk about the brand, the challenges of starting an e-tail service in a country where people are only beginning to embrace the possibilities of e-commerce and her decision to focus on high street retail with a bent for premium runway pieces. It is quite the interview.
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