Contemporary luxury fashion and beauty retailer, ZAZAII has in just one short year, become one of the most important retail channels for design labels in the country.
With concessionary deals that include Purple Lagos, TNL, JZO Fashion Lagos, they have provided a home for high street labels, enabling them focus primarily on creative concerns. As part of plans to smoothen the process of connecting buyers with brands, Zazaii has revamped it’s online store and released a first themed editorial to celebrate ‘Summer.’
The editorial and ‘guide’ for newbies to the store, ‘Forever Feminine’ features many of the store’s biggest brands and many of the season’s huge trends. Favoring a decidedly romantic aesthetic and a set that suggests tropical ease, Zazaii showcases the season’s best romantic styles from in-house concessionary labels like The Muse Factory, Things Nigerians Love (TNL), Eve and Tribe and Kale and Kulema. Off shoulder trends, ruffled hems and sheer breathable fabrics are some of the trends they’re pushing this season.
Photographed by Adebayo Jolaoso and featuring models with natural hair, the editorial has us all feening to get on the site and see what else we can find.
Have you checked the online store out yet? Tell us what you think in the comments.
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You can shop the looks here!
Credits
Principal Photography: Adebayo Jolaoso
Assistant Photographer: AWEDA
Hair & Makeup: Helen for DARI
Creative Direction & Styling: AWEDA/the Advisory at ZAZAII
For ZAZAII updates:
Call/WhatsApp: 09035925562, 07063719819|Email: [email protected]|Twitter: @experiencezazai|Facebook: LEspaceAfrica|Instagram : @experiencezazaii
Or visit ZAZAII 36 Balarabe Musa, Off Samuel Manuwa, VI