Get your Fruche fix, they just signed a stocking deal with MeiDei

One of the biggest headaches emerging labels have had to overcome is cracking the supply chain and finding a partner to help ease access to the brand. In the words of Lanre Da Silva ‘If you still know who is buying your clothes, you’re not in business yet’. News reaching us just confirmed that Frank Aghuno’s Fruche just entered the retail supply chain.

The label has signed a concessionary deal with Lekki based fashion retailer MeiDei, helmed by Wonuola Okoye. This is the label’s first retailing deal, and Aghuno’s Fruche joins Gozel Green (stocked at Grey Velvet and Zinkata) and Maxivive.

The concessionary deal will see Fruche stock pieces from the label’s well received Spring 16 collection ‘Nkeiruka’ in the coming weeks. While the concessionary deal will focus on women’swear pieces from the brand’s latest collection, there are already plans in the works to expand to pieces from the label’s Spring 15 collection as well as the brand’s menswear pieces.

This concessionary deal, the first of many (we also hear rumors of possible other stocking deals) will finally allow the label truly expand it’s ready to wear line, and help it make the all important move from emerging to established label.

But don’t worry, if you want a one-of-a-kind fruche dress like the one Olajumoke wore for the Style Mania editorial, Aghuno still takes private commissions. Might cost you a pretty penny but definitely worth it.


Congratulations Fruche, on to greater things.


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