Nigerian label, The Muse Factory has occupied an interesting niche in the fashion industry. Boasting concessionary deals with fashion retailers Zazaii in Lagos, Fusion in Abuja and Leyuish in Calabar, the label has so far only released resort collections, pre-empting the pressure to design for the seasons.
It also has one of the best campaign editorials of 2015, working with Uju Marshall and Tosin Ogundadegbe of The Style Infidel. Muse Factory is back in the spotlight with a resort collection, swapping Marshall for Queen Onyemaechi.
Before we get into discussing the new collection, it is important to state that Muse Factory’s Resort 15 collection ‘Floral Tease’ is a much better executed idea than their Resort 16 collection. That collection’s bedazzled and sequinned floral prints have remained contemporary and forward thinking even to this day and the quality and fit of the fabrics are much better than this season’s offerings.
This season, we get a single print in chiffon. Oversize horn-rimmed glasses layered repeatedly form the motif, and while it clearly suggests summer and casual ease, it is nowhere as regal as the label’s last collection.
The label offers us many of the season’s trends, pinafore shorts, off shoulder gypsy blouses, cape blouses and a smock blouse and pant set somewhat similar to Wanni Fuga’s Beryl set. It is great as a standalone collection, but when put in the collective archive of the label, this collection doesn’t quite cut it. Which is sad, as Muse Factory has the advantage of nearly a year between collections to actually design something truly unique to the brand and it’s aesthetic.
We hope more thought goes into their next collection.