Fashion photographer, actress and singer Toni Tones is taking a turn in the spotlight as fashion retailer Zazaii taps her to feature as their style influencer for January 2016. Taking a leaf from the Nasty Gal ad book, Isoken Ogiemwonyi’s Zazaii is eschewing the usual route of fashion editorials fronted by models for campaigns that celebrate ‘Girl Bosses‘, women who hae achieved some level of success in their fields. And there couldn’t have been a better time to feature Toni Tones, who took a hiatus as an in-demand photographer in 2014 to focus on her acting and singing careers.
Featuring brands stocked at the bar, the influencer campaign serves as a mini-catalogue and style guide to help the encourage buyers patronize the brand. The style for the shoot is dark and moody and Tones smoulders in the three looks she models for the store. Hopefully this gains as much positive traction for Zazaii as it did for Nasty Gal’s Sophia Amoruso.
Here are the looks from the collection.
This TNL midi dress is the very image of corporate chic, done in mauve with understated jewellery from Ariaba Couture. Lose the necklace and pull on a pair of TNL Designs pumps in burgundy to go from day to night.
Dress up this sheer but flirty dress blouse from Shirt Co. Lagos with a beaded Purple Lagos skirt in a flattering teal and jewellery from Le Reve for that day where you’ll be working everywhere but the office. Its length and colour say business, but the detailing makes one hell of a statement.
From model turned designer Omowunmi Akinfesimi’s brand Omowumi.AK comes this perfect two piece peplum jersey blouse and midi skirt paired with your stylish DapMod that screams CEO and segues perfectly from day to night.
Principal Photography: Adebayo
Supporting Photography: Aweda
Model: Toni Tones
Hair & Makeup: Ayotemi Monads & Chrom for DARI
Creative Direction: AWEDA & Team ZAZAII
Shop these looks here: http://bit.ly/1Zh7YR3