As head photographer and judge on Oluchi Orlandi’s take on the Next Top Model franchise, we were introduced to Kemi Adetiba’s little brother. First of all, he wasn’t little, not by a long shot. He was in fact, the head honcho and second in command to Oluchi herself, directing shoots and deciding who stayed on for another week and who got chopped.
The younger Adetiba began his career in the New York advertising industry, working on editorial campaigns for SONY, Stoli, MTV and Microsoft. He then turned his focus to fashion photography, starting his career as a freelance photographer shooting in NY. He eventually expanded his portfolio to model development and took other jobs working as a retoucher and creative director/photographer for several renowned international photographers.
As a producer/creative director, Adetiba has helped craft the visual presentations of recording artists from Nigeria’s own Bez and DaGrin to 2-time Grammy nominee Eric Roberson. He was also one of the managing creative directors at the now defunct music sharing site Groove Shark and helped revolutionize the music streaming service. He continues to do some of this here, with complex photography collaborations with his long time muses Niyola and Waje. Adetiba has also helped shape digital marketing efforts at the prestigious New York Times.
Over the last year, he has worked extensively in the Nigerian fashion industry, shooting campaigns for Polo Avenue, and cover shoots with Waje and Niyola for Made Magazine, Hauwa Mukan for Complete Fashion, Oluchi Orlandi for New Woman and Thisday Style’s iconic cover with fashion maven Nike Oshinowo. A mentor to model phenomenon Aamito Lagum, Adetiba has helped steer her career from contestant on ANTM Africa to international supermodel fronting editorials for Kenzo and Marc Jacobs.
Remi Adetiba has gotten a lot of recognition for his work, most recently, a nomination for photographer of the year at the Jaguar Lagos Fashion Awards.