If you know fashion in Nigeria, then you must have heard of Grey Velvet. In a few short years, Grey Velvet has grown to become Nigeria’s leading fashion retail chain, with three stores in Lagos, Abuja and Port Harcourt and more than 40 labels on their racks. As part of promotional activities to usher in the summer season, the store has debuted a new editorial campaign, “Chateau Grey Velvet”. They describe the motivation behind the new editorial as thus:
“The carefully curated pieces showcase the wide range of brands they carry and the company’s passion for catering to the fashion needs of the modern Nigerian woman. From their work wear pieces to outfits for weddings and events to casual kaftans; Grey Velvet celebrates the elegance, sophistication and multifaceted nature of Nigerian women.”
Brands featured in the campaign include Grey, Ejiro Amos Tafiri, Bland2Glam, Orange Culture, Ituen Basi, Fia Factory, Kamokini, Aimas and Grey Velvet in- house labels – Isi Brown and Frankie & Co.
Everything is perfect about this editorial. The choice of models, a trio of relatively new faces from different agencies help sell a fresh look. Plus the gorgeous locations the editorials are shot in suggest the kind of premium quality Grey Velvet is known for. The team behind the editorial really did a number on this. We’re so impressed.
Grey Velvet Stores
Lekki – Centro Lekki Mall
Ikeja – Ikeja City Mall
Abuja – Jebi Lake Mall
Port Harcourt – Port Harcourt Mall, GRA
Online Store: www.greyvelvetstores.com Order Line +234 8022900376
Styling & Creative Direction: Adebayo Okelawal – @theorangenerd
Photography: Emmanuel Oyeleke – @emmanueloyeleke
Make Up: Akhetuamen Eseose – @Eseosebrownie
Hair Styling: Fabulous – @fabulousking1
Models: Chinny – Catch22 Models, Mimi – Zahara Models, Temi – Few Models